“Patience’s Journey” for Adept Marketing

A highly interactive website design that utilized looping, fullscreen background video as well as ambient sound effects and more.

Project Manager, 2 React Developer, QA

The Covid19 Pandemic disrupted the typical method that Compassion used to educate volunteers and supporters— involving a semi-truck that travels the United States and sets up in a community for a few days. Within the truck’s trailer is a realistic representation of a developing country’s environment where participants step into the environment to experience the story of a child growing up in that setting. That experience served as a successful channel for the brand, driving many conversions by inspiring people to sponsor a child, and the original plan was to host Patience’s Journey within that mobile environment. However, with lockdowns in place across most of the country, in-person meetings became impossible. Adept was tasked with solving this problem and came to us to help activate their designs. Specific Technical Challenges To Overcome The store locator feature in the legacy apps was the key feature used by consumers. It did not exist in the main bill-paying app that the users would be transitioning to so it needed to be recreated in the target app. Essentially, this meant that there were two complete projects running in parallel, assigned to this product manager.

Adept proposed an advanced, highly interactive website design that utilized looping, fullscreen background video as well as ambient sound effects and more. However this had also had to work seamlessly on mobile devices where that kind of interaction could be battery-intensive.

When all the requirements were assessed, we identified: The need to build a sophisticated video player The need to include audio, subtitles, autoplay, and mobile support The need to be programmatically controllable from the application All features needed to work seamlessly across multiple platforms The Result The transition successfully took place with minimal shrinkage in user base and with no deterioration in ratings and reviews of the target bill-paying app.